1035 22nd Avenue Unit 18 Oakland, CA 94606
Custom Printing
Work directly with our master printmakers to create the best possible fine art prints. This collaborative process (done in person or remotely) allows you to tap into our fine art printing skills and technical expertise, and help you realize your artistic vision.
CUSTOM PRINTING
Custom printing means collaborating closely with our master printers to bring your unique visions to life. Whether you’re seeking the highest quality reproductions or exploring innovative print formats, our expert team is here to guide you through every step of the process. With us, you’ll benefit from decades of printing expertise, access an array of printing materials, and have the assurance that your vision will be meticulously crafted into a stunning work of art. Explore the endless possibilities of custom printing with us today.
PROCESS
We begin with your high resolution digital camera files or your film. For digital capture, we request your original artwork to start your project. If working from film, 16 bit drum scans of your film are available at an additional fee. Any printed proof or guide (including traditional darkroom prints) indicating your preferred density and contrast helps us target your file efficiently.
PROOFING
Proofing is a critical component of printmaking. We recommend making test prints (8″ x 10″ full frame, or magnification strip) using your chosen media, and reviewing them with us before printing your final prints. (If you’re not local to us, we send test prints by mail.)
Test print sized 8″x10″ – $20 each
Magnification strip – $25 each
FINAL PRINTS
After proofs are approved, we print your final full size prints. We recommend printing your edition at this time to take advantage of any quantity discounts that are available, as well as minimize changes down the road due to updates in paper, inks or technology.
PROCESS
We begin with your high resolution digital camera files or your film. For digital capture, we request your original artwork to start your project. If working from film, 16 bit drum scans of your film are available at an additional fee. Any printed proof or guide (including traditional darkroom prints) indicating your preferred density and contrast helps us target your file efficiently.
PROOFING
Proofing is a critical component of printmaking. We recommend making test prints (8″ x 10″ full frame, or magnification strip) using your chosen media, and reviewing them with us before printing your final prints. (If you’re not local to us, we send test prints by mail.) Test print sized 8″x10″ – $20 each Magnification strip – $25 each
FINAL PRINTS
After proofs are approved, we print your final full size prints. We recommend printing your edition at this time to take advantage of any quantity discounts that are available, as well as minimize changes down the road due to updates in paper, inks or technology.
WHAT’S THE DIFFERENCE BETWEEN CUSTOM PRINTING AND YOUR UPLOAD TO PRINT SERVICE?
Custom Printing is our specialty. You work directly with our master printmakers to create the best possible fine art prints. We handle all the image editing and color adjustments, file clean up and optimization, and preparation for printing. Drum scanning is available for an additional fee. Proofing is critical – a test print or magnification strip is highly encouraged to review appearance and sharpness before producing the final prints. Your files are archived in your user account for easy re-ordering. Custom Printing allows you to tap into our fine art printing skills and technical expertise, and help you realize your artistic vision.
Direct to to print service is our straightforward, easy to use printing service for files prepared according to our file submission guidelines. There is no retouching, test prints, scanning, or proofing included with Direct to Print orders, which is why using the Direct to Print service is less expensive than our Custom Printing service. If there’s an issue with the prints as a result of something you did in the file preparation, you’ll need to readjust your files, and make another print at your cost. This includes, but is not limited to: brightness, contrast, color balance, image resolution, focus, sharpening, dust/sensor spots, and cropping. We encourage you to test before ordering large prints, or ordering a large print run – simply upload your files for Direct to Print orders, and order a smaller size print using the same paper you’ll choose for your final prints.